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From the blog

Practical help for the school week, not just Penny.

Family admin, sharing the load between two parents, and dealing with the school email that never stops arriving.

21 Aug 2026 · Launch

Introducing Penny: an AI parenting admin assistant on WhatsApp

Penny is live. What she is, how she works, and what she costs, in one place.

21 Aug 2026 · Family admin

How to stop forgetting school reminders, PE kit and deadlines

A few small systems that catch the things that usually slip, and where an assistant like Penny takes over.

21 Aug 2026 · Two parents

Sharing the mental load: a system for two parents, not just one

Why "just tell me what to do" doesn't fix the mental load, and what a genuinely shared list looks like.

21 Aug 2026 · School email

School email overload: how to actually deal with the newsletters

A simple way to stop missing the one line that matters in a newsletter full of things that don't.

21 Aug 2026 · Definitions

What is an AI parenting assistant?

A plain definition, how it differs from a calendar app, and what to actually expect from one.

21 Aug 2026 · Comparison

Penny vs a shared family calendar

What a calendar still does best, what Penny adds on top, and whether you need both.

21 Aug 2026 · Safety & privacy

Is it safe to forward school emails to an AI assistant?

What "safe" should actually mean here, and how Penny handles your family's data.

21 Aug 2026 · Family admin

How much time do parents spend on school admin?

A rough weekly breakdown of where the time goes, and what it adds up to over a school year.

21 Aug 2026 · Pricing

How much does an AI parenting assistant cost?

What Penny costs, what's included, and how that compares to other ways of managing family admin.

21 Aug 2026 · Environment

Is an AI parenting assistant bad for the environment?

AI has a real resource cost. So does missing a school deadline. What to actually weigh it against.